Commercial Storyboard

 

The commercial will start with the batter standing facing the field with the bat along his side with a low angle shot. The camera will pedestal up to a high angle shot overlooking the batter and the field. The camera will come back down again, this time going into the back of the jersey to a black screen. When the camera comes out of the jersey, it will be coming out of the shoulder of a pitcher who then pitches a ball. The camera will action match to a low angle of the batter hitting the ball. The camera will tilt up to follow the ball to the sky and go to a white or washed out screen. After that, the washed out screen will turn into rising out of the home plate, the batter will tap the plate twice, and throw the bat into outfield. We will action match to a camera position across the field on a fence and have the bat fly in to hit the camera. While the bat is flying towards the camera, the bat will slowly turn to emerge the Easton logo before hitting the camera. The camera will fall backwards and then emerge from the ground to a shot of the batter walking away with the bat over his shoulder. Finally, the camera will tilt upwards to the sky to reveal the Easton logo and slogan.

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